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Browsing by Author Griffin, Abbie.
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Showing results 1 to 4 of 4
Issue Date
Title
Author(s)
5-Jun-2013
Integrating R&D and marketing : a review and analysis of the literature
Griffin, Abbie.
;
Hauser, John R.
;
Griffin, Abbie
1-Jun-2013
Patterns of communication among marketing, engineering and manufacturing : a comparison between two new product teams
Griffin, Abbie.
;
International Center for Research on the Management of Technology.
1-Jun-2013
The marketing and R & D interface
Griffin, Abbie.
;
Hauser, John R.
1-Jun-2013
The voice of the customer
Griffin, Abbie.
;
Hauser, John R.