Browsing by Author Hauser, John R.

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Issue DateTitleAuthor(s)
1-Jun-2013A measurement error approach for modeling consumer risk preferenceEliashberg, Jehoshua.; Hauser, John R.
1-Jun-2013A normative methodology for modeling consumer response to innovationHauser, John R.; Urban, Glen L.
1-Jun-2013A normative methodology for modeling consumer response to innovationHauser, John R.; Urban, Glen L.
1-Jun-2013Agendas and consumer choiceHauser, John R.
9-Oct-2013An Efficient Model for Planning Bus Routes in Communities with Populations Between 20,000 and 250,000-
1-Jun-2013Application, predictive test, and strategy implications for a dynamic model of consumer response to marketingHauser, John R.; Wisniewski, Kenneth J.
1-Jun-2013Consumer analysis to evaluate R&D projectsHauser, John R.; Sloan School of Management.
1-Jun-2013Consumer research to focus R&D projectsHauser, John R.
1-Jun-2013Defensive marketing stategiesHauser, John R.; Shugan, Steven.
1-Jun-2013Direct assessment of consumer utility functions : von Neumann-Morgenstern utility theory applied to marketingHauser, John R.; Urban, Glen L.; Sloan School of Management.
5-Jun-2013Evaluating and managing the tiers of R&DHauser, John R.; Zettelmeyer, Florian.
1-Jun-2013Existence and uniqueness of price equilibria in DefenderHauser, John R.; Sloan School of Management.
5-Jun-2013Gainsharing issues in marketingHauser, John R.
5-Jun-2013Influence transfers, performance, and performance ratingsWernerfelt, Birger.; Simester, Duncan I.; Hauser, John R.
5-Jun-2013Integrating R&D and marketing : a review and analysis of the literatureGriffin, Abbie.; Hauser, John R.; Griffin, Abbie
5-Jun-2013Internal customers and internal suppliersHauser, John R.; Simester, Duncan I.; Wernerfelt, Birger.
5-Jun-2013Metrics : you are what you measure!Hauser, John R.; Katz, Gerald M.; Sloan School of Management.; International Center for Research on the Management of Technology.
5-Jun-2013Metrics to evaluate R,D&EHauser, John R.; Zettelmeyer, Florian.
9-Oct-2013Modeling Decision of Choice Among Finite Alternative: Applications to Marketing and to Transportation Demand Theory-
5-Jun-2013Overcoming collusion : using a supervisor to costlessly resolve moral hazardSimester, Duncan I.; Wernerfelt, Birger.; Hauser, John R.