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Browsing by Author Urban, Glen L.

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Issue DateTitleAuthor(s)
1-Jun-2013A normative methodology for modeling consumer response to innovationHauser, John R.; Urban, Glen L.
1-Jun-2013A normative methodology for modeling consumer response to innovationHauser, John R.; Urban, Glen L.
1-Jun-2013Direct assessment of consumer utility functions : von Neumann-Morgenstern utility theory applied to marketingHauser, John R.; Urban, Glen L.; Sloan School of Management.
1-Jun-2013Dynamic effects of the order of entry on market share trial penetration, and repeat purchases for frequently purchased consumer goodsUrban, Glen L.; Kalyanaram, Gurumurthy.; Sloan School of Management.
1-Jun-2013Hierarchical modeling of competitive market structure : a methodology based on individual forced switching probabilitiesUrban, Glen L.; Johnson, Philip L.; Brudnick, Richard H.
1-Jun-2013Lead user analyses for the development of new industrial productsUrban, Glen L.; Hippel, Eric von.
1-Jun-2013Modeling the customer-firm relationship with sales profiles : estimation and applicationUrban, Glen L.; Ibrahim, Magid.
1-Jun-2013Modeling, categorization, elimination, and consideration for new product forecasting of consumer durablesUrban, Glen L.; Hulland, John S.; Weinberg, Bruce.; Sloan School of Management.
1-Jun-2013New consumer durable brand choice : modeling multiattributeutility, risk, and dyanmicsRoberts, John H. (John Heath); Urban, Glen L.
5-Jun-2013New product modeling : a 30 year retrospective and future challengesUrban, Glen L.
1-Jun-2013New products: minimizing risks and miximizing creativity,Hatch, Thomas E.; Urban, Glen L.
1-Jun-2013PERCEPTOR: a model for product designUrban, Glen L.
1-Jun-2013Pre-test market evaluation of new packaged goods : a model and measurement methodologySilk, Alvin J.; Urban, Glen L.
1-Jun-2013Prelaunch forecasting of new automobiles : models and implementationUrban, Glen L.; Roberts, John H.; Hauser, John R.
1-Jun-2013Prelaunch forecasting of new consumer durables : ideas on a consumer value - priority modelHauser, John R.; Urban, Glen L.
5-Jun-2013Premarket forecasting of really new productsUrban, Glen L.; Weinberg, Bruce D.; Hauser, John R.
1-Jun-2013Reducing risk of failure and improving the profitability of new consumer products with the ASSESSOR pre-test market evaluation systemUrban, Glen L.; Sloan School of Management.
1-Jun-2013The design and marketing of new educational programsUrban, Glen L.; Neslin, Scott A.; Sloan School of Management.
1-Jun-2013The effect of past experience and attitudes upon taste evaluations of squid chowdersUrban, Glen L.; Neslin, Scott A.; Tse, Linnet Ruth.
1-Jun-2013The value priority hypotheses for purchases of consumer durable goodsHauser, John R.; Urban, Glen L.
Showing results 1 to 20 of 24  next >