An empirical analysis of bundling and tying : over-the-counter pain relief and cold medicines

Please use this identifier to cite or link to this item: http://dspace.mediu.edu.my:8181/xmlui/handle/10419/18935

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DC Field	Value	Language
dc.creator	Evans, David S.	-
dc.creator	Salinger, Michael	-
dc.date	2004	-
dc.date.accessioned	2013-10-16T07:01:59Z	-
dc.date.available	2013-10-16T07:01:59Z	-
dc.date.issued	2013-10-16	-
dc.identifier	http://hdl.handle.net/10419/18935	-
dc.identifier	ppn:471341495	-
dc.identifier.uri	http://koha.mediu.edu.my:8181/xmlui/handle/10419/18935	-
dc.description	We apply and extend the cost-based approach to bundling and tying under competition developed in Evans and Salinger (2004a) to over-the-counter pain relievers and cold medicines. We document that consumers pay much less for tablets with multiple ingredients than they would to buy tablets with each ingredient separately. We then decompose the sources of these savings into marginal cost savings and a component that reflects fixed costs of product offerings. The analysis both documents substantial economies of bundling and illustrates the sort of cost analysis that is necessary for understanding tying.	-
dc.language	eng	-
dc.publisher		-
dc.relation	CESifo working papers 1297	-
dc.rights	http://www.econstor.eu/dspace/Nutzungsbedingungen	-
dc.subject	L11	-
dc.subject	ddc:330	-
dc.subject	Rezeptfreies Arzneimittel	-
dc.subject	Preis	-
dc.subject	Price bundling	-
dc.subject	Verbundvorteil	-
dc.subject	Grenzkosten	-
dc.subject	Schätzung	-
dc.subject	Vereinigte Staaten	-
dc.title	An empirical analysis of bundling and tying : over-the-counter pain relief and cold medicines	-
dc.type	doc-type:workingPaper	-
Appears in Collections:	EconStor

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