Please use this identifier to cite or link to this item:
http://dspace.mediu.edu.my:8181/xmlui/handle/10419/18935| Title: | An empirical analysis of bundling and tying : over-the-counter pain relief and cold medicines |
| Keywords: | L11 ddc:330 Rezeptfreies Arzneimittel Preis Price bundling Verbundvorteil Grenzkosten Schätzung Vereinigte Staaten |
| Issue Date: | 16-Oct-2013 |
| Publisher: | |
| Description: | We apply and extend the cost-based approach to bundling and tying under competition developed in Evans and Salinger (2004a) to over-the-counter pain relievers and cold medicines. We document that consumers pay much less for tablets with multiple ingredients than they would to buy tablets with each ingredient separately. We then decompose the sources of these savings into marginal cost savings and a component that reflects fixed costs of product offerings. The analysis both documents substantial economies of bundling and illustrates the sort of cost analysis that is necessary for understanding tying. |
| URI: | http://koha.mediu.edu.my:8181/xmlui/handle/10419/18935 |
| Other Identifiers: | http://hdl.handle.net/10419/18935 ppn:471341495 |
| Appears in Collections: | EconStor |
Files in This Item:
There are no files associated with this item.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.