Please use this identifier to cite or link to this item:
http://dspace.mediu.edu.my:8181/xmlui/handle/10419/20390| Title: | Choosing the Joneses : Endogenous Goals and Reference Standards |
| Keywords: | Z13 D62 D63 H31 ddc:330 reference standard goals social comparison happiness Lebensqualität Konsumentenverhalten Konsuminterdependenz Soziale Beziehungen Entscheidung Experiment Schweiz |
| Issue Date: | 16-Oct-2013 |
| Publisher: | |
| Description: | A growing economic literature stresses the importance of relative comparisons, e.g., for savings and consumption or happiness. In this literature it is usually assumed that reference standards against which people compare themselves are exogenously given. In contrast findings from social psychology suggest that people play an active role in determining their reference standards. We present a social comparison model where people choose their reference standards to serve motives of self-improvement and self-enhancement. The model predicts that reference standards increase in individuals? abilities and that thus people tend to compare themselves to similar others. The results of a questionnaire study confirm the model?s prediction. |
| URI: | http://koha.mediu.edu.my:8181/xmlui/handle/10419/20390 |
| Other Identifiers: | http://hdl.handle.net/10419/20390 ppn:388185511 |
| Appears in Collections: | EconStor |
Files in This Item:
There are no files associated with this item.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.