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http://dspace.mediu.edu.my:8181/xmlui/handle/123456789/2033| Title: | Marketing Fundamentals for Book Arts Professionals |
| Keywords: | Marketing Book arts |
| Issue Date: | 30-May-2013 |
| Publisher: | The Book Arts Web - Peter D. Verheyen |
| Description: | It’s not “marketing fundamentals vs. book arts professionals.” It’s for book arts professionals. The toughest place for a book artist or preservationist is between what the market demands as buyable goods and what your heart dictates you to produce. In teaching marketing to artists of many disciplines, I learned—very quickly—that most artists will not compromise or re-tool their output for the marketplace. |
| URI: | http://koha.mediu.edu.my:8181/jspui/handle/123456789/2033 |
| Other Identifiers: | http://www.philobiblon.com/bonefolder/vol2no2contents.htm http://www.doaj.org/doaj?func=openurl&genre=article&issn=15556565&date=2006&volume=2&issue=2&spage=3 |
| Appears in Collections: | Arts and Architecture |
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