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http://dspace.mediu.edu.my:8181/xmlui/handle/123456789/4307| Title: | We sold a million units : the role of advertising past-sales |
| Keywords: | two-sided uncertainty past-sales advertising pooling signalling herding |
| Issue Date: | 30-May-2013 |
| Publisher: | Fundação Getúlio Vargas |
| Description: | In a market where past-sales embody information about consumers' tastes, we analyze a seller's incentives to invest in a costly advertising campaign to report past-sales. If consumers are poorly informed, a pooling equilibrium with past-sales advertising obtains. Information revelation only occurs when the seller benefits from the consumers' herding behavior brought about by the advertising campaign. If consumers are better informed, a separating equilibrium with past-sales advertising arises. Information revelation always happens, either through prices or through costly advertisements. |
| URI: | http://koha.mediu.edu.my:8181/jspui/handle/123456789/4307 |
| Other Identifiers: | http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0034-71402003000200004 http://www.doaj.org/doaj?func=openurl&genre=article&issn=00347140&date=2003&volume=57&issue=2&spage=401 |
| Appears in Collections: | Business and Economics |
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