We sold a million units : the role of advertising past-sales

Please use this identifier to cite or link to this item: http://dspace.mediu.edu.my:8181/xmlui/handle/123456789/4307

Full metadata record

DC Field	Value	Language
dc.creator	Monteiro Paulo K.	-
dc.creator	Moraga-González José Luis	-
dc.date	2003	-
dc.date.accessioned	2013-05-30T10:58:25Z	-
dc.date.available	2013-05-30T10:58:25Z	-
dc.date.issued	2013-05-30	-
dc.identifier	http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0034-71402003000200004	-
dc.identifier	http://www.doaj.org/doaj?func=openurl&genre=article&issn=00347140&date=2003&volume=57&issue=2&spage=401	-
dc.identifier.uri	http://koha.mediu.edu.my:8181/jspui/handle/123456789/4307	-
dc.description	In a market where past-sales embody information about consumers' tastes, we analyze a seller's incentives to invest in a costly advertising campaign to report past-sales. If consumers are poorly informed, a pooling equilibrium with past-sales advertising obtains. Information revelation only occurs when the seller benefits from the consumers' herding behavior brought about by the advertising campaign. If consumers are better informed, a separating equilibrium with past-sales advertising arises. Information revelation always happens, either through prices or through costly advertisements.	-
dc.publisher	Fundação Getúlio Vargas	-
dc.source	Revista Brasileira de Economia	-
dc.subject	two-sided uncertainty	-
dc.subject	past-sales advertising	-
dc.subject	pooling	-
dc.subject	signalling	-
dc.subject	herding	-
dc.title	We sold a million units : the role of advertising past-sales	-
Appears in Collections:	Business and Economics

Files in This Item:

There are no files associated with this item.

DSpace JSPUI