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http://dspace.mediu.edu.my:8181/xmlui/handle/123456789/4993| Title: | Fuzzy Comprehensive Evaluation of the Tourist Satisfaction in Baishuiyang Resort of Fujian |
| Keywords: | tourist satisfaction fuzzy comprehensive evaluation Baishiyang resort in Fujian |
| Issue Date: | 30-May-2013 |
| Publisher: | Chongqing Normal University |
| Description: | Tourist satisfaction is the key to measure success and failure of the operation and management of a scenic spot. In order to realize the degree of tourists' satisfaction with the tourism products and services provided by the Baishuiyang resort, one of the scenicspots in Ningde World Geological Park, and to offer decision-making reference for the healthy development of the resort, a questionnaire survey dealing with tourist satisfaction was conducted with 457 individuals visiting the area. The combined analysis of the analytic hierarchy process and fuzzy comprehensive evaluation shows that the overall level of visitor satisfaction is satisfactory. The sequence of tourist satisfaction with the destination factors form high to low is; tourist resource, entertainment, food,shopping ,transportation,service, accmmodation. It indicates that the most important limiting factors influencing the tourist satisfaction in the study area are the accmmodation facilities, sevice quality and transport convenience. Therefore, promoting the investment in hotels and other accommodation facilities, improving the service quality strengthening the traffic construction are the primary tasks facing the area . |
| URI: | http://koha.mediu.edu.my:8181/jspui/handle/123456789/4993 |
| Other Identifiers: | http://journal.cqnu.edu.cn/1104/pdf/0417.pdf http://www.doaj.org/doaj?func=openurl&genre=article&issn=16726693&date=2011&volume=28&issue=4&spage=74 |
| Appears in Collections: | Science General |
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