The ADVISOR* project : advertising budgeting for industrial products : a nontechnical overview

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DC Field	Value	Language
dc.contributor	Lilien, Gary Louis.	-
dc.contributor	Little, John Dutton Conant.	-
dc.date	2003-04-29T04:47:57Z	-
dc.date	2003-04-29T04:47:57Z	-
dc.date	1975	-
dc.date.accessioned	2013-05-31T20:57:32Z	-
dc.date.available	2013-05-31T20:57:32Z	-
dc.date.issued	2013-06-01	-
dc.identifier	no.823-75	-
dc.identifier	http://hdl.handle.net/1721.1/1903	-
dc.identifier.uri	http://koha.mediu.edu.my:8181/jspui/handle/1721	-
dc.description	Gary L. Lilien, John D.C. Little.	-
dc.description	Bibliography: leaf 25.	-
dc.format	25 leaves	-
dc.format	1234257 bytes	-
dc.format	application/pdf	-
dc.language	eng	-
dc.publisher	MIT Alfred P. Sloan School of Management	-
dc.relation	Working paper (Sloan School of Management) ; 823-75.	-
dc.title	The ADVISOR* project : advertising budgeting for industrial products : a nontechnical overview	-
Appears in Collections:	MIT Items

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