Please use this identifier to cite or link to this item:
http://dspace.mediu.edu.my:8181/xmlui/handle/1721.1/1904| Title: | Pre-test market evaluation of new packaged goods : a model and measurement methodology |
| Authors: | Silk, Alvin J. Urban, Glen L. |
| Keywords: | HD28 .M414 no.834- 76 |
| Issue Date: | 1-Jun-2013 |
| Publisher: | MIT Alfred P. Sloan School of Management |
| Description: | Alvin J. Silk, Glen L. Urban. Bibliography: leaves 67-72. |
| URI: | http://koha.mediu.edu.my:8181/jspui/handle/1721 |
| Other Identifiers: | no.834-76 http://hdl.handle.net/1721.1/1904 |
| Appears in Collections: | MIT Items |
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