Pre-test market evaluation of new packaged goods : a model and measurement methodology

Please use this identifier to cite or link to this item: http://dspace.mediu.edu.my:8181/xmlui/handle/1721.1/1904

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DC Field	Value	Language
dc.contributor	Silk, Alvin J.	-
dc.contributor	Urban, Glen L.	-
dc.date	2003-04-29T04:47:58Z	-
dc.date	2003-04-29T04:47:58Z	-
dc.date	1977	-
dc.date.accessioned	2013-05-31T20:58:02Z	-
dc.date.available	2013-05-31T20:58:02Z	-
dc.date.issued	2013-06-01	-
dc.identifier	no.834-76	-
dc.identifier	http://hdl.handle.net/1721.1/1904	-
dc.identifier.uri	http://koha.mediu.edu.my:8181/jspui/handle/1721	-
dc.description	Alvin J. Silk, Glen L. Urban.	-
dc.description	Bibliography: leaves 67-72.	-
dc.format	[1], 72 leaves	-
dc.format	786432 bytes	-
dc.format	application/pdf	-
dc.language	eng	-
dc.publisher	MIT Alfred P. Sloan School of Management	-
dc.relation	Working paper (Sloan School of Management) ; 834-76.	-
dc.subject	HD28 .M414 no.834- 76	-
dc.title	Pre-test market evaluation of new packaged goods : a model and measurement methodology	-
Appears in Collections:	MIT Items

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