Aggregate advertising response models : the state of the art

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DC Field	Value	Language
dc.contributor	Little, John D. C.	-
dc.date	2003-04-29T04:49:15Z	-
dc.date	2003-04-29T04:49:15Z	-
dc.date	1979	-
dc.date.accessioned	2013-05-31T21:21:04Z	-
dc.date.available	2013-05-31T21:21:04Z	-
dc.date.issued	2013-06-01	-
dc.identifier	http://hdl.handle.net/1721.1/1950	-
dc.identifier.uri	http://koha.mediu.edu.my:8181/jspui/handle/1721	-
dc.description	John D. C. Little.	-
dc.description	Bibliography: p. [39]-[42].	-
dc.format	38, [4] p.	-
dc.format	3002103 bytes	-
dc.format	application/pdf	-
dc.language	eng	-
dc.publisher	Alfred P. Sloan School of Management, MIT	-
dc.relation	Working paper (Sloan School of Management) ; 1048-79.	-
dc.subject	HD28 .M414 no.1048-, 79	-
dc.title	Aggregate advertising response models : the state of the art	-
Appears in Collections:	MIT Items

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