The impact of scale and media mix on advertising agency costs

Please use this identifier to cite or link to this item: http://dspace.mediu.edu.my:8181/xmlui/handle/1721.1/2004

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DC Field	Value	Language
dc.contributor	Schmalensee, Richard.	-
dc.contributor	Silk, Alvin J.	-
dc.contributor	Bojanek, Robert.	-
dc.date	2003-04-29T04:54:39Z	-
dc.date	2003-04-29T04:54:39Z	-
dc.date	1981	-
dc.date.accessioned	2013-05-31T21:47:41Z	-
dc.date.available	2013-05-31T21:47:41Z	-
dc.date.issued	2013-06-01	-
dc.identifier	http://hdl.handle.net/1721.1/2004	-
dc.identifier.uri	http://koha.mediu.edu.my:8181/jspui/handle/1721	-
dc.description	Richard Schmalensee, Alvin J. Silk, and Robert Bojanek.	-
dc.description	Bibliography: leaves 21-22.	-
dc.format	35 leaves	-
dc.format	2898612 bytes	-
dc.format	application/pdf	-
dc.language	eng	-
dc.publisher	Alfred P. Sloan School of Management, Massachusetts Institute of Technology	-
dc.relation	Working paper (Sloan School of Management) ; 1269-81.	-
dc.subject	HD28 .M414 no.1269-, 81	-
dc.title	The impact of scale and media mix on advertising agency costs	-
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