Please use this identifier to cite or link to this item:
http://dspace.mediu.edu.my:8181/xmlui/handle/1721.1/2004| Title: | The impact of scale and media mix on advertising agency costs |
| Authors: | Schmalensee, Richard. Silk, Alvin J. Bojanek, Robert. |
| Keywords: | HD28 .M414 no.1269-, 81 |
| Issue Date: | 1-Jun-2013 |
| Publisher: | Alfred P. Sloan School of Management, Massachusetts Institute of Technology |
| Description: | Richard Schmalensee, Alvin J. Silk, and Robert Bojanek. Bibliography: leaves 21-22. |
| URI: | http://koha.mediu.edu.my:8181/jspui/handle/1721 |
| Other Identifiers: | http://hdl.handle.net/1721.1/2004 |
| Appears in Collections: | MIT Items |
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