Please use this identifier to cite or link to this item:
http://dspace.mediu.edu.my:8181/xmlui/handle/1721.1/2047| Title: | Reducing risk of failure and improving the profitability of new consumer products with the ASSESSOR pre-test market evaluation system |
| Authors: | Urban, Glen L. Sloan School of Management. |
| Keywords: | HD28 .M414 no.1436-, 83 Consumers Models Marketing |
| Issue Date: | 1-Jun-2013 |
| Publisher: | The Marking Center, Massachusetts Institute of Technology, Alfred P. Sloan School of Management |
| Description: | Glen L. Urban ... [et al.]. "April 1983." Bibliography: p. 43-45. |
| URI: | http://koha.mediu.edu.my:8181/jspui/handle/1721 |
| Other Identifiers: | no. WP 1436-83 http://hdl.handle.net/1721.1/2047 |
| Appears in Collections: | MIT Items |
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