Reducing risk of failure and improving the profitability of new consumer products with the ASSESSOR pre-test market evaluation system

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DC Field	Value	Language
dc.contributor	Urban, Glen L.	-
dc.contributor	Sloan School of Management.	-
dc.date	2003-04-29T04:55:50Z	-
dc.date	2003-04-29T04:55:50Z	-
dc.date	1983	-
dc.date.accessioned	2013-05-31T22:09:13Z	-
dc.date.available	2013-05-31T22:09:13Z	-
dc.date.issued	2013-06-01	-
dc.identifier	no. WP 1436-83	-
dc.identifier	http://hdl.handle.net/1721.1/2047	-
dc.identifier.uri	http://koha.mediu.edu.my:8181/jspui/handle/1721	-
dc.description	Glen L. Urban ... [et al.].	-
dc.description	"April 1983."	-
dc.description	Bibliography: p. 43-45.	-
dc.format	45 p.	-
dc.format	3950184 bytes	-
dc.format	application/pdf	-
dc.language	eng	-
dc.publisher	The Marking Center, Massachusetts Institute of Technology, Alfred P. Sloan School of Management	-
dc.relation	Working paper (Sloan School of Management) ; 1436-83.	-
dc.subject	HD28 .M414 no.1436-, 83	-
dc.subject	Consumers Models	-
dc.subject	Marketing	-
dc.title	Reducing risk of failure and improving the profitability of new consumer products with the ASSESSOR pre-test market evaluation system	-
Appears in Collections:	MIT Items

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