Please use this identifier to cite or link to this item:
http://dspace.mediu.edu.my:8181/xmlui/handle/1721.1/2099| Title: | New consumer durable brand choice : modeling multiattributeutility, risk, and dyanmics |
| Authors: | Roberts, John H. (John Heath) Urban, Glen L. |
| Keywords: | HD28 .M414 no.1636-, 85 |
| Issue Date: | 1-Jun-2013 |
| Publisher: | Massachusetts Institute of Technology, Alfred P. Sloan School of Management |
| Description: | by John H. Roberts and Glen L. Urban. "The Marketing Center." Bibliography: p.41-44. |
| URI: | http://koha.mediu.edu.my:8181/jspui/handle/1721 |
| Other Identifiers: | No. 1636-85 http://hdl.handle.net/1721.1/2099 |
| Appears in Collections: | MIT Items |
Files in This Item:
There are no files associated with this item.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.