New consumer durable brand choice : modeling multiattributeutility, risk, and dyanmics

Please use this identifier to cite or link to this item: http://dspace.mediu.edu.my:8181/xmlui/handle/1721.1/2099

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DC Field	Value	Language
dc.contributor	Roberts, John H. (John Heath)	-
dc.contributor	Urban, Glen L.	-
dc.date	2003-04-29T04:57:25Z	-
dc.date	2003-04-29T04:57:25Z	-
dc.date	1985	-
dc.date.accessioned	2013-05-31T22:35:21Z	-
dc.date.available	2013-05-31T22:35:21Z	-
dc.date.issued	2013-06-01	-
dc.identifier	No. 1636-85	-
dc.identifier	http://hdl.handle.net/1721.1/2099	-
dc.identifier.uri	http://koha.mediu.edu.my:8181/jspui/handle/1721	-
dc.description	by John H. Roberts and Glen L. Urban.	-
dc.description	"The Marketing Center."	-
dc.description	Bibliography: p.41-44.	-
dc.format	44 p.	-
dc.format	2276699 bytes	-
dc.format	application/pdf	-
dc.language	eng	-
dc.publisher	Massachusetts Institute of Technology, Alfred P. Sloan School of Management	-
dc.relation	Working paper (Sloan School of Management) ; 1636-85.	-
dc.subject	HD28 .M414 no.1636-, 85	-
dc.title	New consumer durable brand choice : modeling multiattributeutility, risk, and dyanmics	-
Appears in Collections:	MIT Items

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