Please use this identifier to cite or link to this item: http://dspace.mediu.edu.my:8181/xmlui/handle/1721.1/2160
Title: Information technology in marketing
Authors: Little, John D. C.
Management in the 1990s (Program)
Keywords: HD28 .M414 no.1860-, 87, 1987b
Issue Date: 1-Jun-2013
Publisher: Management in the 1990s, Sloan School of Management, Massachusetts Institute of Technology
Description: John D.C. Little.
"February, 1987." "CISR WP #" incorrectly added to t.p. per telephone call to CISR Office, MIT. -- Not part of their series. "Text of a talk given at the International Conference on Information Systems, San Diego, CA, December 15, 1986 (Revised 2/15/87)"--P. [5]
Includes bibliographical referenes (p. 39).
Supported in part by the Management in the 1990's Project of the MIT Sloan School.
URI: http://koha.mediu.edu.my:8181/jspui/handle/1721
Other Identifiers: 86-033 WP# 1860-76 [i.e. 1860-87]
http://hdl.handle.net/1721.1/2160
Appears in Collections:MIT Items

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