Please use this identifier to cite or link to this item: http://dspace.mediu.edu.my:8181/xmlui/handle/1721.1/2160
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dc.contributorLittle, John D. C.-
dc.contributorManagement in the 1990s (Program)-
dc.date2003-04-29T04:59:20Z-
dc.date2003-04-29T04:59:20Z-
dc.date1987-
dc.date.accessioned2013-05-31T23:05:57Z-
dc.date.available2013-05-31T23:05:57Z-
dc.date.issued2013-06-01-
dc.identifier86-033 WP# 1860-76 [i.e. 1860-87]-
dc.identifierhttp://hdl.handle.net/1721.1/2160-
dc.identifier.urihttp://koha.mediu.edu.my:8181/jspui/handle/1721-
dc.descriptionJohn D.C. Little.-
dc.description"February, 1987." "CISR WP #" incorrectly added to t.p. per telephone call to CISR Office, MIT. -- Not part of their series. "Text of a talk given at the International Conference on Information Systems, San Diego, CA, December 15, 1986 (Revised 2/15/87)"--P. [5]-
dc.descriptionIncludes bibliographical referenes (p. 39).-
dc.descriptionSupported in part by the Management in the 1990's Project of the MIT Sloan School.-
dc.format[6], 39 p.-
dc.format2134811 bytes-
dc.formatapplication/pdf-
dc.languageeng-
dc.publisherManagement in the 1990s, Sloan School of Management, Massachusetts Institute of Technology-
dc.relationWorking paper (Management in the 1990s (Program)) ; 86-033. Working paper (Sloan School of Management) ; 1860-87.-
dc.subjectHD28 .M414 no.1860-, 87, 1987b-
dc.titleInformation technology in marketing-
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