Scale and scope effects on advertising agency costs

Please use this identifier to cite or link to this item: http://dspace.mediu.edu.my:8181/xmlui/handle/1721.1/2320

Full metadata record

DC Field	Value	Language
dc.contributor	Silk, Alvin J.	-
dc.contributor	Berndt, Ernst R.	-
dc.contributor	Sloan School of Management.	-
dc.date	2003-04-29T05:04:05Z	-
dc.date	2003-04-29T05:04:05Z	-
dc.date	1990	-
dc.date.accessioned	2013-06-01T00:25:32Z	-
dc.date.available	2013-06-01T00:25:32Z	-
dc.date.issued	2013-06-01	-
dc.identifier	#3204-90-EFA	-
dc.identifier	http://hdl.handle.net/1721.1/2320	-
dc.identifier.uri	http://koha.mediu.edu.my:8181/jspui/handle/1721	-
dc.description	by Alvin J. Silk, Ernst R. Berndt.	-
dc.description	"August 1990."	-
dc.description	Includes bibliographical references (p. 56-58).	-
dc.format	58 p.	-
dc.format	3389437 bytes	-
dc.format	application/pdf	-
dc.language	eng	-
dc.publisher	Sloan School of Management, Massachusetts Institute of Technology	-
dc.relation	Working paper (Sloan School of Management) ; 3204-90.	-
dc.subject	HD28 .M414 no.3204-, 90	-
dc.title	Scale and scope effects on advertising agency costs	-
Appears in Collections:	MIT Items

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