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http://dspace.mediu.edu.my:8181/xmlui/handle/1721.1/2323| Title: | Dynamic effects of the order of entry on market share trial penetration, and repeat purchases for frequently purchased consumer goods |
| Authors: | Urban, Glen L. Kalyanaram, Gurumurthy. Sloan School of Management. |
| Keywords: | HD28 .M414 no.3207-, 90 |
| Issue Date: | 1-Jun-2013 |
| Publisher: | Sloan School of Management, Massachusetts Institute of Technology |
| Description: | by Glen L. Urban, Gurumurthy Kalyanaram. Includes bibliographical references (p. 26-28). |
| URI: | http://koha.mediu.edu.my:8181/jspui/handle/1721 |
| Other Identifiers: | WP#3207-90 http://hdl.handle.net/1721.1/2323 |
| Appears in Collections: | MIT Items |
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