Please use this identifier to cite or link to this item:
http://dspace.mediu.edu.my:8181/xmlui/handle/1721.1/2390| Title: | Scale and scope effects on advertising agency costs |
| Authors: | Silk, Alvin J. Berndt, Ernst R. Sloan School of Management. |
| Keywords: | HD28 .M414 no.3381-, 92 |
| Issue Date: | 1-Jun-2013 |
| Publisher: | Sloan School of Management, Massachusetts Institute of Technology |
| Description: | by Alvin J. Silk and Ernst R. Berndt. "January 1992." Includes bibliographical references (p. 34-37). |
| URI: | http://koha.mediu.edu.my:8181/jspui/handle/1721 |
| Other Identifiers: | WP #3381 http://hdl.handle.net/1721.1/2390 |
| Appears in Collections: | MIT Items |
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