Scale and scope effects on advertising agency costs

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Full metadata record

DC Field	Value	Language
dc.contributor	Silk, Alvin J.	-
dc.contributor	Berndt, Ernst R.	-
dc.contributor	Sloan School of Management.	-
dc.date	2003-04-29T05:06:15Z	-
dc.date	2003-04-29T05:06:15Z	-
dc.date	1992	-
dc.date.accessioned	2013-06-01T01:01:01Z	-
dc.date.available	2013-06-01T01:01:01Z	-
dc.date.issued	2013-06-01	-
dc.identifier	WP #3381	-
dc.identifier	http://hdl.handle.net/1721.1/2390	-
dc.identifier.uri	http://koha.mediu.edu.my:8181/jspui/handle/1721	-
dc.description	by Alvin J. Silk and Ernst R. Berndt.	-
dc.description	"January 1992."	-
dc.description	Includes bibliographical references (p. 34-37).	-
dc.format	37 p.	-
dc.format	2500945 bytes	-
dc.format	application/pdf	-
dc.language	eng	-
dc.publisher	Sloan School of Management, Massachusetts Institute of Technology	-
dc.relation	Working paper (Sloan School of Management) ; 3381-92.	-
dc.subject	HD28 .M414 no.3381-, 92	-
dc.title	Scale and scope effects on advertising agency costs	-
Appears in Collections:	MIT Items

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