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How Strong Buyers Spur Upstream Innovation

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dc.creator Inderst, Roman
dc.creator Wey, Christian
dc.date 2005
dc.date.accessioned 2013-10-16T06:59:40Z
dc.date.available 2013-10-16T06:59:40Z
dc.date.issued 2013-10-16
dc.identifier http://hdl.handle.net/10419/18375
dc.identifier ppn:504314440
dc.identifier.uri http://koha.mediu.edu.my:8181/xmlui/handle/10419/18375
dc.description We challenge the view that the presence of powerful buyers stifles suppliers´ incentives to innovate. Following Katz (1987), we model buyer power as buyers´ ability to substitute away from a given supplier and isolate several effects that support the opposite view, namely that the presence of powerful buyers induces a supplier to invest more in cost reduction. In contrast in negotiations with smaller buyers, the outcome of negotiations with large buyers is fully determined by their more valuable alternative supply option. This increases the supplier´s incentives to reduce marginal costs, both as the supplier receives a larger fraction of the thereby generated incremental profits and as this makes buyers´ alternative supply option less valuable. The latter effect is due to downstraem competition between buyers and, as we show, is also stronger the larger and thus the more powerful buyers are.
dc.language eng
dc.publisher Deutsches Institut für Wirtschaftsforschung (DIW) Berlin
dc.relation DIW-Diskussionspapiere 524
dc.rights http://www.econstor.eu/dspace/Nutzungsbedingungen
dc.subject ddc:330
dc.subject Buyer power
dc.subject Merger
dc.subject Investment Incentives
dc.subject Nachfragemacht
dc.subject Betriebliche Investitionspolitik
dc.subject Innovation
dc.subject Fusion
dc.subject Mathematische Ökonomie
dc.title How Strong Buyers Spur Upstream Innovation
dc.type doc-type:workingPaper


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