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EU merger control in differentiated product industries

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dc.creator Mariuzzo, Franco
dc.creator Walsh, Patrick Paul
dc.creator Whelan, Ciara
dc.date 2004
dc.date.accessioned 2013-10-16T07:00:49Z
dc.date.available 2013-10-16T07:00:49Z
dc.date.issued 2013-10-16
dc.identifier http://hdl.handle.net/10419/18677
dc.identifier ppn:477397158
dc.identifier.uri http://koha.mediu.edu.my:8181/xmlui/handle/10419/18677
dc.description EU Merger Control Regulation No 4064/89 tended to rely on a dominance test, based on the market share of undertakings, to indicate the level and potential changes in market power. The use of such in differentiated product industries is questionable. New EC Merger Regulation No 139/2004 introduces a substantive test to ensure that all post-merger scenarios posing a threat to competition, even amongst small undertakings, are detected. We propose the use of a simple structural approach to undertake a substantive test. We illustrate our point over 28 periods, 178 products (13 companies), for Retail Carbonated Soft Drinks. We estimate company (product) mark-ups using a ?simple? Nested Logit model, Berry (1994) and a more ?sophisticated? model, Berry, Levinsohn and Pakes (1995). While the dominance test may fail to identify damaging mergers in differentiated products industries, this technique will not.
dc.language eng
dc.publisher
dc.relation CESifo working papers 1312
dc.rights http://www.econstor.eu/dspace/Nutzungsbedingungen
dc.subject L40
dc.subject L81
dc.subject L25
dc.subject L11
dc.subject K2
dc.subject ddc:330
dc.subject market shares
dc.subject market power
dc.subject differentiated products industries
dc.subject mergers
dc.subject Fusionskontrolle
dc.subject Produktdifferenzierung
dc.subject Marktmacht
dc.subject Relevanter Markt
dc.subject EU-Staaten
dc.title EU merger control in differentiated product industries
dc.type doc-type:workingPaper


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