An empirical analysis of bundling and tying : over-the-counter pain relief and cold medicines

dc.creator	Evans, David S.
dc.creator	Salinger, Michael
dc.date	2004
dc.date.accessioned	2013-10-16T07:01:59Z
dc.date.available	2013-10-16T07:01:59Z
dc.date.issued	2013-10-16
dc.identifier	http://hdl.handle.net/10419/18935
dc.identifier	ppn:471341495
dc.identifier.uri	http://koha.mediu.edu.my:8181/xmlui/handle/10419/18935
dc.description	We apply and extend the cost-based approach to bundling and tying under competition developed in Evans and Salinger (2004a) to over-the-counter pain relievers and cold medicines. We document that consumers pay much less for tablets with multiple ingredients than they would to buy tablets with each ingredient separately. We then decompose the sources of these savings into marginal cost savings and a component that reflects fixed costs of product offerings. The analysis both documents substantial economies of bundling and illustrates the sort of cost analysis that is necessary for understanding tying.
dc.language	eng
dc.publisher
dc.relation	CESifo working papers 1297
dc.rights	http://www.econstor.eu/dspace/Nutzungsbedingungen
dc.subject	L11
dc.subject	ddc:330
dc.subject	Rezeptfreies Arzneimittel
dc.subject	Preis
dc.subject	Price bundling
dc.subject	Verbundvorteil
dc.subject	Grenzkosten
dc.subject	Schätzung
dc.subject	Vereinigte Staaten
dc.title	An empirical analysis of bundling and tying : over-the-counter pain relief and cold medicines
dc.type	doc-type:workingPaper

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