Architecting Option Content

dc.creator	Otto, Kevin
dc.date	2003-12-10T18:58:35Z
dc.date	2003-12-10T18:58:35Z
dc.date	2000
dc.date.accessioned	2013-10-09T02:32:41Z
dc.date.available	2013-10-09T02:32:41Z
dc.date.issued	2013-10-09
dc.identifier	http://hdl.handle.net/1721.1/3811
dc.identifier.uri	http://koha.mediu.edu.my:8181/xmlui/handle/1721
dc.description	This paper presents an approach to determine the proper number of levels required on independent product architectural attributes, given their ability to generate added revenue through more direct targeting to smaller segments, and given the added costs of doing so. This is done in as simple and readily implementable manner as possible, making use only of conjoint data and cost estimates. From this, the order in which to consider added breakouts across the different attributes are prioritized. From this, for any minimum level of profit worth considering, a set of attribute levels to offer on each architectural attribute can be selected. Then, for any selected set of attribute levels to offer, the most effective product family using those levels is determined from the permutations.
dc.description	Center for Innovation in Product Development
dc.format	63441 bytes
dc.format	application/pdf
dc.language	en_US
dc.subject	platform architectures
dc.subject	product families
dc.subject	common product architecture
dc.subject	portfolio architecture
dc.subject	modularity
dc.subject	product platform
dc.title	Architecting Option Content
dc.type	Working Paper

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