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Product Concept Metrics: a Preliminary Study Working Paper

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dc.creator Takala, Roope
dc.creator Hölttä, Katja
dc.date 2003-12-10T21:35:07Z
dc.date 2003-12-10T21:35:07Z
dc.date 2001-07
dc.date.accessioned 2013-10-09T02:32:42Z
dc.date.available 2013-10-09T02:32:42Z
dc.date.issued 2013-10-09
dc.identifier http://hdl.handle.net/1721.1/3814
dc.identifier.uri http://koha.mediu.edu.my:8181/xmlui/handle/1721
dc.description Metrics for product concept evaluation and screening is a relatively unstudied topic of product development. Having a clearly documented set of metrics for concept screening decisions is a prerequisite for an educated and traceable decision making process. Measuring product concepts and comparing the results of pervious products and their success rates to the metrics documented for their screening provides a basis on which to improve the efficiency of product development work. In this study a list of product concept screening metrics, or issues if you please, is put forth. This list is priorized according to the importance of the metrics. The relative importance of the metrics is determined for a number of different groups, including academia and industry, along with geographical samples from Finland and the USA. Furthermore a brief study on published product concepts is presented to show that some of these metrics are indeed researched by companies and to determine the information that companies seek to obtain by publishing product concepts. Finally the realtion of the results of these studies is discussed in terms of theirimplications to the management of research and development in corporations.
dc.description Center for Innovation in Product Development
dc.format 256779 bytes
dc.format application/pdf
dc.language en_US
dc.subject product concept evaluation
dc.subject concept screening
dc.subject metrics
dc.title Product Concept Metrics: a Preliminary Study Working Paper
dc.type Working Paper


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