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Understanding Fire Fighting in New Product Development

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dc.creator Repenning, Nelson
dc.date 2003-12-18T18:15:07Z
dc.date 2003-12-18T18:15:07Z
dc.date 2001-03
dc.date.accessioned 2013-10-09T02:33:12Z
dc.date.available 2013-10-09T02:33:12Z
dc.date.issued 2013-10-09
dc.identifier http://hdl.handle.net/1721.1/3961
dc.identifier.uri http://koha.mediu.edu.my:8181/xmlui/handle/1721
dc.description Despite documented benefits, the processes described in the new product development literature often prove difficult to follow in practice. A principal source of such difficulties is the phenomenon of fire fighting the unplanned allocation of resources to fix problems discovered late in a product's development cycle. While it has been widely criticized, fire fighting is a common occurrence in many product development organizations. To understand both its existence and persistence, in this article I develop a formal model of fire fighting in a multi-project development environment. The major contributions of this analysis are to suggest that: (1) fire fighting can be a self-reinforcing phenomenon; and (2) multi-project development systems are far more susceptible to this dynamic than is currently appreciated. These insights suggest that many of the current methods for aggregate resource and product portfolio planning, while necessary, are not sufficient to prevent fire fighting and the consequent low performance.
dc.description MIT Center for Innovation in Product Development under NSF Cooperative Agreement Number EEC-9529140, the Harley-Davidson Motor Company and the Ford Motor Company
dc.format 142281 bytes
dc.format application/pdf
dc.language en_US
dc.subject product development
dc.subject fire fighting
dc.subject unplanned allocation
dc.subject product portfolio
dc.subject multi-project development
dc.title Understanding Fire Fighting in New Product Development
dc.type Working Paper


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